Abstract:
Today, the technological development changes the overall growth pattern of the economic sector. This particular facet has immense implications on the growth of Asian emerging economy (AEE). The concept of green supply chain management is the crucial aspect which comes with the consideration of specific designing of the products, features of operations and the adequate form of dealing with the potential customers. This particular research work is conducted with the focus the association between the aspects of GSCM practicing with reference to the emerging economy and the performance of the firm. The particular focus of this study is to identify the association in case of these variables in Pakistan with the specific focus on the twin cities. The findings of the study show that there is the positive association between green supply chain management, firm performance and the feature of the emerging economy on the basis of the analysis.
