The Role of Social Media Usage in Creating Opportunity and Understanding B2B customers in Low-Involvement Products

dc.contributor.author	Memuna Umber, 01-221162-041
dc.date.accessioned	2018-07-02T07:52:29Z
dc.date.available	2018-07-02T07:52:29Z
dc.date.issued	2017
dc.identifier.uri	http://hdl.handle.net/123456789/6745
dc.description	Supervised by Mr.Umar Chahudry	en_US
dc.description.abstract	The study aims to investigate the effect of social media usage in creating opportunity and understanding customers; the study was undertaken over a period of 4 months, and data was collected via surveys from 268 respondents. Data collected in the surveys was analyzed using linear regression in SPSS. The results of the regression revealed a mild positive relationship between social media usage and understanding customers. The results of the study have implications for sales professionals working in the B2B industry. Recommendation was made to sales professionals to increase their use of social media to improve their relationship with customers, and create new opportunities	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 6477
dc.subject	Management Science.	en_US
dc.subject	Marketing	en_US
dc.title	The Role of Social Media Usage in Creating Opportunity and Understanding B2B customers in Low-Involvement Products	en_US
dc.type	Thesis	en_US