Abstract:
The important aim of this study is to examine that how social and psychological factors like novelty, fun, escapism, increase of information and praise from others impact the impulsive buying behavior or how it triggers the process. Primary data would be used in paper. The main source of data was questionnaire filled by random respondents from different fields of working classes and income group. Target population were people living in Rawalpindi and Islamabad as well as through google forms data was also collected from different cities of Pakistan. Positive relationships were seen between dependent and independent variables. This research was mainly focused on impulsive buying behavior of consumers in apparels industry but it can be extended to many other fields of life and things used by consumers/ customers on daily basis
