Abstract:
The purpose of this research is to investigate the impact of customer relationship management on organizational performance in Beverages industry of Pakistan. In this study the sample size was 180 and they were the employees of Beverages industry operating in Islamabad. Multiple Regression, pearson correlation, Cronbach alpha and descriptive statistics were used for various analyzes of this study. It is presumed that supply chain administration works on including customer relationship, level of information quality and strategic supplier partnership have a significant positive effect on business performance in Beverages industry of Pakistan. It is proposed that to manage supply chain management, the Beverages industry ought to increase centralization of basic customer’s items. The Beverages industry ought to make an information base on supplier actions, for example, conveyance plans, protests, quality administration processes.
