Pakistan Sports Industry and its Impact on Economic Growth of Pakistan

Abstract

The major focus of this study was to explore the current situation of Pakistan sport industry and its contribution to the economic growth, the current skill level of the sector and number of skilled workers required by the industry. The sports industry of Pakistan has a history of over hundred years. Pakistan sports industry has presence in international market due to its high-quality products. The share of the sports industry in exports of Pakistan is 1.52% of the total exports of Pakistan. The major contribution in sports exports is of inflatable balls i.e. 0.73% and rest account for sportswear and composite technology which is 0.56% and 0.23% respectively. The overall exports of Pakistan are increasing in one year and decreased right in the next year. Same is the case with sports industry of Pakistan. The study also discusses different challenges faced by the sports industry of Pakistan. Major challenges are the method of production and human resource development in the sports industry. The number of firms working in Pakistan sports industry are 2500 and number of employees working in these companies are approximately 55000. The role of government is very vital in sports industry of Pakistan. Scarcity of skilled labor in sports industry is a big issue that is prevailing right now in the sports industry of Pakistan. More training institutes need to be opened to fulfil the need of trained labor. This study will also tell the contribution of sports industry to the economy of Pakistan and also suggest some solutions to the problem faced by the sports industry of Pakistan. Comparison of other sports industries with Pakistan sports industries is given in this research. Comparison of India, China, Bangladesh and European countries are given and complete profile of Pakistan sports industry at Sialkot is also given. This research will serve every stakeholder of the sports industry of Pakistan. There is much in it for everyone to solve the prevailing problems of the sports industry of Pakistan.