The impact of brand awareness, brand image, brand loyalty, brand association and brand perceived quality on female consumers purchase decisions of foreign makeup products

Abstract

Company brands are always refers to practices in the procedures for promoting company brand name of corporate entity in market. The main purpose of company brands is to maintain their quality and fulfillment customer’s requirements. Importance of company branding cannot be disregarding at any occurrence especially in context to well perform business operational functional activities in market. The concept or model of company branding is new for companies. In this study, researcher emphasize in practical of brand image, brand awareness, brand perceived quality, brand loyalty and brand association, that directly and indirectly impact on consumer buying behavior. Quantitative research method is used for data collection, analyzing and process. Simple random sampling technique is use for data collection. The maximum of sample size is 315 three hundred and fifteen female consumers who are availing the facility of foreign makeup products. Consumers are using foreign makeup company’s brands to fulfillment their obligations. These foreign makeup companies are in the procedures of Paulas Choice Company, ABH Modern Renaissance Company, Kat Von D Ink Liner Company, Charlotte Tilbury Company and Tarte Shape Tape Company. SPSS software is used for data entry, data process and data results