Abstract:
Instagram is a mobile and desktop based application which allows its users to connect with
their friends and share their pictures and videos. Instagram has grown fast globally in a short
period of time. As it has gained a lot of fame in a very short span of time, this study aims to
find motives behind Instagram use and its relationship to narcissism and contextual age. This
study investigates how life position indicators (interpersonal interaction, life satisfaction, social
activity and narcissism) impact Instagram use for surveillance, documentation, coolness and
creativity.
The survey involves a sample of 250 Instagram users residing in Karachi, Pakistan.
This research found out that Instagram users in Karachi use Instagram for four main reasons
surveillance, documentation, coolness, creativity. According to first finding interpersonal
interaction highly impacts surveillance. According to second finding of this research
interpersonal interaction highly impacts documentation which explains that individuals who
have strong interpersonal interaction with their families and friends use Instagram also for
documentation. According to the third finding of this research narcissism has highest impact
on coolness. The fourth finding suggests indicates that narcissism has highest impact on
Instagram use for creativity.
