IMPACT OF REVERSE LOGISTICS ON ORGANIZATIONAL PERFORMANCE

Abstract

Reverse Logistics processes has become a hot topic because of its significance in generating monetary benefits and also in lessening wastages and pollution from the environment. But still we know very little about reverse logistics processes. And also about the drivers and variables that encourages the industry to initiate reverse logistics activities. In this research four variables are considered to check their impact on reverse logistics under organizational performance: social aspects, economic aspects, environmental aspects and market performance aspects. Data were collected through survey questionnaire and this data was used to study the effects of these four variables. Regression technique was used and the results indicate that all the variables; social aspects, environmental aspects, economic aspects and market performance aspects have a significant and positive effect on reverse logistics under organizational performance.