Determinants of Service quality in business schools in karachi

Abstract

Purpose: This paper aims to study the impact of service quality on student satisfaction on higher education. Research Methodology: The study develops instruments for measuring sendee quality with a particular focus on the higher education sector. Scale reliability is confirmed using the Cronbach’s alpha. The principle component analysis followed by a Varimax method is used to extract the factor loadings. Random sample size of 250 students was taken for research. The impact of factor was studied through regression analysis. Findings of the Research: The results are satisfactory in terms of factor analysis, reliability and validity tests. Based on the overall loaded items, the five dimensions are named were confirmed and their impact on the Service Quality of Business Schools. Practical Implications: This study underlines some critical dimensions and related attributes on which the business schools should concentrate their efforts to improve quality. Originality— This study is worth doing because it takes samples from business students studying at universities. This study also attempts to develop a comprehensive approach for scale development in measuring service quality for business.