Abstract:
Purpose of the research: Online recruitment especially for the job applicants are considered to
be efficient strategy in today’s world. By using the sample of 317 job applicants in Karachi, this
study has combined the two extensive models; Technology Acceptance Model and Signaling
Theory to check that what are the main factors which attracts and influence candidates
behavioral intention’s to apply online for the jobs by using E-recruitment portals of
organizations.
Research Method/Sampling: The nature of research is quantitative and for the collection of
data secondary sources were used. The data was gathered by the job applicants through
questionnaires to identify their behavioral intentions while applying for the jobs online. The
sampling technique used in this research is cross sectional technique and deductive approach has
been used. Statistical tools have also been applied to figure out data analysis of this research; in
this regard SPSS, Regression and ANOVA have been applied.
Findings of the Research: All the hypothesis were statistically proved and studied in detail
narrating the integration of two main constructs of TAM; perceived ease of use and perceived
usefulness with signaling theory to explain the factors which influence candidates behavioral
intentions while applying online for the jobs. It has been observed through analysis that
impression of organizational websites influence applicants more towards the organizations to
apply for the jobs.
Practical Implications of the Research: These results increased our understandings regarding
the online recruitment in different context and also provide us some further understandings
regarding the possible effects of features of websites which increases the applicant’s attractions
towards the organizations.
