Abstract:
Purpose
Main purpose of my research is to determine the Students satisfaction at private business
institutions and to find out the impact of each independent variable on dependent variable,
we are going to apply SERVPERF model of service quality and to better understand the
service quality in private business institutions and examining how students satisfy with the
quality of services which they received from SERVPERF model by (Cronin J. J, & Taylor,
1994). After that private business institutions can improve its services and meet at higher
level of Students satisfaction.
Methodology/Sample
Male and female students both are part of this research of private business institutions of
Karachi. 400 survey questionnaire were distributed to the students of three private business
institutions out of 400 questionnaires, 330 questionnaires were responded back from which
30 were not reflected the appropriate and authentic data. Data of the study was processed on
SPSS. After data entry and data transformation, in order understand an impact of dependent
variable and independent variables, reliability test, regression and correlation test were
applied.
Findings
The findings exhibits that reliability and assurance component of service has the significant
impact on student satisfaction. Further it is concluded that tangible, empathy and
responsiveness components of service has weak relationship with student satisfaction.
Practical Implications
Some of the essential recommendations are addressed as well to enhance the service quality
in private business institutions.
