IMPACT OF SUPPLIER RELATIONSHIP MANAGEMENT ON PERFORMANCE OF MANUFACTURING FIRMS IN PAKISTAN

Abstract

Market’s Globalization has transformed needs of customers. Proficiency of Supply chain management has proved to be key feature in determining competitiveness of firm. It is believed that if processes of supply chain management are properly implied then they can help in reduction of risks, enhancement of levels of inventory, fulfillment of needs of customers. For successful supply chain operations, the procurement functions should be correctly measured as the procuring cost makes a high number of percentage in overall cost of production.As the procurement is directly related to suppliers so keeping a good relationship with suppliers is focused. The firms do lot of investment in maintain good relationships with their sourcing agents/ suppliers. This study focused on the impact of Supplier Relationship Management on performance of firms. For the very purpose manufacturing firms of Pakistan were focused.