Abstract:
Purpose of the research Despite the excessive use of internet for the purpose of recruitment activities, very little knowledge
is available about how people who are seeking jobs process the information which is presented on
the website, even before the organizations have recruited these job seekers. By using the sample
size of402 job seekers in Bahria University Karachi, this study has been done on two well-known
organizations, P&G and Unilever. By using two main variables website viewing time and website
content recall to examine and analyze the pre-recruitment perspectives/perceptions of
organizations which are known and familiar to job seekers. The study assesses website viewing
time and website content recall as dependent variables and General attractiveness, Intentions to
pursue, Prestige and Person- Organization fit as independent variables.
Research Method/ Sampling The nature of this particular research is quantitative and the data was collected through primary
sources. The data of this research was collected by the people who are seeking jobs through
questionnaires to examine their pre-recruitment organizational perceptions. The sampling
technique used in this research is random sampling. For the purpose of analyzing the data of
findings of this research the statistical tool SPSS have been applied.
Findings of the Research In this study all hypothesis were statistically analyzed and examined. The independent variables
general attractiveness, prestige, intentions to pursue, P-0 fit are positively related with their two
dependent variables website viewing time and website content recall, which is statistically proved
through Multiple Linear Regression in case of P&G recruitment websites shows better results
rather than the recruitment website of Unilever. It was observed that in this research potential job
seekers tend to show more preference to P&G recruitment website than Unilever.
Practical Implications of the Research Through the findings and results of this research it has enhanced the understandings about how
diverse potential job seekers perceive recruitment websites.
