Abstract:
Purpose: The purpose of this research is to identify the essential supplier selection factors (from
buyer's view) prevailing in Automobile sector of Pakistan and determine the most important
among all.
Methodology: The study involved use of questionnaires filled by 73 respondents. Descriptive
and inferential statistics were used to analyze the data. The data is collected from primary source
that is questionnaire.
Findings: The findings from this research determines qualify as the most essential and
significant factor considered by buyers of automobile companies while selecting a supplier.
Many of the new entrants’ factors like lead time, professionalism, consistency in services,
reliability, process and product development, research and integrity were also found considerable
and influential in supplier selection decision.
Practical Implications: Better understanding of buyer's view in supplier selection process will
eventually help the vendors to rectify their short comings and make improvements in their
offerings. It will also assist procurement managers while evaluating suppliers.
