EFFECT OF DECISION MAKING STYLE ON CREATIVE DISPOSITION IN I.T. FIRMS OF KARACHI

Abstract

Purpose- This research study is performed with an aim to determine the scope of decision making style in IT firms operating in Karachi. It focuses on exploring different components of decision making style. It also investigates the concept of creative disposition and determines the correlation of different components of decision making style to creative disposition of employees in IT firms. It identifies necessary changes in decision making style to increase its impact on creative disposition in IT firms of Karachi. Research Methodology'- In this research study explanatory approach has been followed to determine the impact of logic, facts and personal experiences in decision making style on creative disposition in IT firms. It is followed by primary research method. Quantitative approach has been used to perform the analysis. Targeted population of current study comprises of employees working in major IT firms operating in the city of Karachi. The sampling technique is non-probability convenience sampling. In this research study a sample size of 384 has been selected. Survey technique has been adopted for data collection process. Questionnaire has been used as data collection instrument for the purpose of data collection from the targeted population. Multivariate regression technique has been used as the statistical technique for this study. Findings of the Research- The results of the study revealed that there is a significant role of logic based decision making style, facts based decision making style and personal experience based decision making style to determine the creative disposition among employees in IT firms of Karachi. Logic based decision making style, facts based decision making style and personal experience based decision making style determine positive creative disposition and has found to be having a significant impact on it. Practical Implications- This study successfully explained importance of decision making style in developing creative disposition in IT industry of Karachi.