IMPACT OF LEADERSHIP ON EMPLOYEE MOTIVATION IN TEXTILE INDUSTRY OF PAKISTAN

Abstract

Purpose: The objective of this study is to understand the scope of leadership style specifically transformational leadership in textile industry of Pakistan and identify current leadership practices followed in textile industry of the country along with its ultimate implication on employee level of motivation. Furthermore this study helps to identify the scope of leadership style as non-monetary factors in determination of employee attitude toward organizational goals and its resultant impact on organizational performance. Research Methodology: In this research work quantitative research approach is followed with primary data in use. This research study is explanatory in nature that is also known as causal research study. In this study the population is textile industry of Pakistan and it is specifically targeted to textile firms operational in Karachi. The sampling technique that is followed during current study is non-probabilistic in nature and in this reference convenience sampling technique is adopted to understand the scope of sampling and applied on targeted population. The size of targeted population is not known with validity henceforth sample size of 384 has been selected. In this research work survey approach has followed for the purpose of data collection. Questionnaire is used as data collection instrument from respondents. This study used Cronbach’s Alpha as reliability test to test the level of reliability of current research study. Findings of the Research: The coefficient matrix reveals that leadership inspirational aspects, leadership intellectual stimulation and leadership individualized consideration has significant impact on employee motivation in textile industry in Pakistan while leadership behavior aspects has no significant impact on employee motivation in textile industry in Pakistan. There is a positive impact of leadership inspirational aspects, leadership intellectual stimulation and leadership individualized consideration on employee motivation in textile industry in Pakistan. Practical Implications: This study helps to improve leadership practices among managers to improve employee motivation level