Abstract:
This research is focused on evaluating various job related factors that attract job seekers.
With the increasing demand of talented individuals with the right set of skills and knowledge,
it is very difficult to attract the right lot. Organizations are struggling to fill positions with the
right kind of talented individuals and they are investing a lot of their resources in hiring the
right fit. The research is conducted to determine the various job related factors and how they
impact the job seeking decisions of graduates. The term nowadays used for attractive factors
offered by employers to potential employees is called Employer Attractiveness. It is
described as the future possible benefits and advantages that a job seeker sees and considers
in working for a particular organization. There are many organizational components of
economic, social, and developmental factors involved when a job seeker looks for a job.
Interest Value, Social Value, Economic Value of a particular job directly affect the
attractiveness of a particular for a job seeker. In this research we will identify the different
components of employer attractiveness from job seeker’s perspective.
The research adopted the quantitative method, as questionnaires were distributed among
different students belonging to six different universities regarding their take on different
factors and their importance to them.
The results of this study depicted that there is a strong and significant impact of
organizational components of Development Value, Social Value, Interest Value and
Economic Value. While no significant relationship could be found between organizational
components of Application Value and job attractiveness.
