Abstract:
The constructs of current study Impulsive Buying and Compulsive Buying have received a
lot of attention from researchers. However few studies have focused on their relationship
with Personality Traits of consumers. The major objective of this study was how Personality
Traits as defined by the Big Five Personality Traits i.e. Neuroticism, Agreeableness,
Conscientiousness, Openness and Extraversion influence the Impulsive & Compulsive
buying behaviors of consumers. Primary data was collected using a cross-sectional self
survey that was self-administered and disseminated online to a non-probability sample using
convenience sampling technique. The research instrument was adopted from previous studies
and had well-established reliabilities and validities. Usable responses from 255 Pakistani
consumers were collected. Internal consistency was checked prior to the hypotheses testing
through Multiple Linear Regression. The results concluded that Neuroticism, Agreeableness
and Conscientiousness has positive significant relationship with Impulsive and Compulsive
Buying behaviors while Openness and Extraversion have negative impact on Impulsive and
Compulsive Buying behaviors.
