TO EXAMINE THE IMPACT OF TECHNOLOGY SOLUTION IN SUPPLY CHAIN MANAGEMENT AT FMCG FIRM IN PAKISTAN

Abstract

Research Purpose: The purpose of this research is to determine the impact of technology tools in Supply chain management among the FMCG firm in Pakistan. The main aim is to detect weather these tools would help in enhancing the organizational performance or not. Although these tools are successful in international, organizations and they have duly reported about the betterment in performance after implementing such tools. Therefore, the research is carried out in Pakistani firm to check whether the technology model is workable or not. Methodology: The method used for this research is quantitative while the sample size for this study is 200 respondents all of them belong to FMCG firms. The data for the research is collected from primary sources that is, questionnaire. The statistical test used for this research includes Cronbach’s alpha, one sample T test and, Pearson moment Correlation test. Findings The findings from the tests identifies that all the three variables have strong influence on organizational performance. The statistical result shows that, the Sig. P value is less than 0.05, which provides significant evidence to reject the entire null hypothesis