FACTORS INFLUENCING CAREER CHOICE OF FEMALE STUDENTS OF BAHRIA UNIVERSITY KARACHI CAMPUS

Abstract

Purpose The purpose of the research is focus on determining the factors which influences career choice of female students. This research aims to find out the personal and professional factors which significantly impact the career choices of female students. Methodology/ Sample The study was conducted based on quantitative data which was collected through questionnaire by taking responses from 201 final year female students of Bahria University Karachi Campus. The study focuses on four independent variables which include parent influences, post marriage influences, organization working environment and teacher influences and their impact on the dependent variable career choice of female students. With the help of SPSS tool data was analyzed through regression test and Pearson correlation. Findings The result obtained through SPSS with regression and correlation test shows that independent variables have a significant impact on dependent variable. The correlation test shows that positive correlation exists between independent variables parental influence, post marriage influence, organizational working environment and teachers influence with dependent variable career choice. Practical Implications Factors identified during this research have implications ranging from counseling and mentoring students in their choice of career to enabling them through curriculum to find their own direction and goal unobstructed by undue influences. This research may be expanded further to other HEIs which will help in developing mature students who make their own decisions based on their own skills and values.