Abstract:
This leseaich is conducted with the intention to find out about a relatively new but sufficiently
and unprecedented giowing use of social networking sites i.e. to obtain and spread news. Social
networking sites have become a large and huge part of our everyday lives. The dependency on
social networking sites today is more than ever. And as per the trend it is going to increase even
more. With this level of dependency the use of social networking sites in different areas of work
and life has also increased. Therefore, the requirement to find out its impact on our behavior or
the way it has started to help us in gathering news has also increased.
This research is focused on finding out the credibility of social networking sites as a tool to
obtain news. It is completely qualitative in nature & has used convenience sampling to gather
data through an adapted tool (the questionnaire).
The questionnaires were circulated on different social platforms through sharing of the link of
the questionnaire. Data gathered was analyzed on SPSS.
Our results indicated that social networking tools like Social networking sites, YouTube,
Political blogs, political websites, candidate blogs and candidate websites predicts the credibility
ofSNS.
This research was conducted with surveys used as the research instrument due to lime limits. For
future researches in this area in Pakistan, researchers can use experimental forms to gain more
quality data and hence get more in depth results and analysis on the credibility of SNS and
reliance on SNS in Pakistan. Moreover, researchers can also and should also include the diffeient
languages that are used on SNS as well as means of communication to gain moie rich and
diversified data that truly represents all Pakistan.
