IMPACT OF CULTURAL CHANGE ON EMPLOYEE MOTIVATION AT K-ELECTRIC, KARACHI (A TRANSITION IN K-ELECTRIC)

Abstract

Purpose: This study is conducted with an objective to determine different elements of organizational culture in K-electric before and after transition phase with changes observed during the period. It also aims to investigate the influence of recent organizational culture of K-electric in determination of employee motivation at K- electric. Research Methodology: This research study is explanatory in nature in which deductive approach was adopted. This is said as basic practice of valid reasoning. It initiates with a hypothesis or general statement, and thus observes the prospects to reach a precise, consistent deduction. In this approach the influence of independent variable was examined over dependent variable. This research study is basically based on primary and quantitative data. The targeted population of current research work is K-Electric. The sample size of current research study was around 300. In this research study convenience sampling technique was followed for data collection through a questionnaire. Multivariate regression technique was selected as statistical tool for data analysis. Findings of the Research: The results of study reveal that there is a significant and positive impact of organizational beliefs, organizational determination, organizational harmony and organizational passion on employee motivation K-electric while there is no significant impact of organizational diversity on employee motivation in K-electric. Organizational determination and organizational passion have more significant impact on employee motivation at K- electric. Practical Implications: This study clearly indicated importance of organizational harmony and passion as critical elements to organizational culture in K-electric and its contribution in organizational cultural development process and its resultant impact on employee motivation uplifting process