Abstract:
Introduction:
In today's rapidly changing business world, it is not unexpected to observe rich culture,
individuals from different comers are employed for a single entity, and people of different ages,
having different belongings are a part of one organization. Consequently, increasing demand for
people belonging to different age brackets and genders has made it possible for people from
diverse working class work under one roof. Even though people from different age groups and
belonging to both genders are working together in organizations contemporarily, their approach,
values and attitude towards work is often different.
Research Methodology:
In order to gain data, a questionnaire was adopted and then circulated on different social
mediums to seek information from the participants. The research is conducted in the city of
Karachi in Pakistan. The target population for this research is people who are employed in
various organizations. We have a sample size of 405 respondents (around 135 from each
generation) that have filled the questionnaire that we floated on different social mediums. The
questionnaire was made through Google Forms and then the link to it was floated to different
social networking sites to yield responses. The sampling technique is non-probability
convenience sampling.
Findings of the Research:
The research was based on different variables of Work altitude and values, which were Work
Centrality, Non-Compliance, Technological Challenges, Work Life balance, Power, Leadership
and Recognition. The research concluded that different variables impact on different age group.
Such as Work centrality and recognition has no impact on generational difference but gender
difference was influenced by work centrality. In addition, Non-Compliance, Technological
Challenges, Work life balance, Leadership and power has a significant difference on generational
differences. In contrast, Non-Compliance, Technological challenges, power and recognition had
no significant impact on gender. Leadership and Work life balance was recognized to be
significant with respect to gender difference.
