PERCEPTION OF USER’S TOWARDS CREDIT CARD

Abstract

Credit cards have been viewed as a viable banking product that enhances the financial position of the bank to progress & improve financial transactions among the clients of the bank. Research researches the impact of knowledge, media awareness, perception & family influence on the attitude with regard to the use of it. The study found that the awareness, knowledge, perception & influence of the family is useful to determine the attitude of consumers with regard to the use of credit cards. The mention of these factors helps better information to control the future planning of the credit card & design service. It is imperative that this search for bank managers be useful to commendably monitor credit card payments