SUPPLY CHAIN INTEGRATION AND OPERATIONAL PERFORMANCE: EVIDENCE FROM THE PHARMACEUTICAL COPMANIES OF PAKISTAN

Abstract

The research objective of the present has been described as to examine the impact of supply chain integration on the operational performance of the companies. And also highlights the significance of customer integration, supplier integration and internal process integration with respect to operational performance of the companies. These are the core objectives of the present study as to empirically estimate the possible dimensions of supply chain integration and organizational performance. Total 214 responses were collected from the supply chain professionals related to the pharmaceutical companies of Pakistan using purposive sampling technique. Multiple regression analysis was used as data analysis technique for estimating relationship amid supply chain integration and operational performance. The results showed that customer integration and supplier integration have positive and significant association with the operational performance. But, internal integration has been found as positive but insignificantly associated with operational performance of the pharmaceutical companies of Pakistan. The study concludes that operational performance has been significantly influenced by supplier integration the most and proven that appropriate level and processes to be integrated with the supplier would beneficially enhances the operational performance of the pharmaceutical companies of Pakistan. Afterwards, customer integration also plays significantly important role for the advancement of operational performance of the pharmaceutical industry.