Abstract:
The basic point of this study is to investigate the aspects so as to influence the consumer
behavior for telecom brand switching. Customer become satisfied when their need is fulfill by
any service provider. In Pakistan there are five main networks which are MOBILINK, UFONE,
TELENOR, WARID and ZONG. However, the aim of the research is to evaluate on the aspects
for rapid network brand switching which includes price, network quality and advanced
technology, Brand image and ethical problems. Moreover due to this. The research was
conducted in the city Karachi. Descriptive research design used in this study. The sample size is
250 due time constraint. Data was collected through well structured questionnaire. Result shows
that all above mentioned variables plays important role in telecom brand switching . So, in a
nutshell, it is of utmost need that consumer satisfaction should be the primary objective in all
aspects
