Abstract:
Purpose:
The purpose of this thesis was to explore the impact of third party logistics on supply chain
management of fruit and vegetable industry. The rationale of this thesis is to assess the customer
satisfaction in upstream and downstream of supply chain by involving third party logistic.
Methodology:
The deductive approach has been used to conduct this research. It is based on explanatory
research that enables to understand cause and effect relationship. Questionnaire has been used as
research instrument. The study involved a sample size of 52 respondents. Statistical tools
including Correlation, and Regression analysis, Variance inflation factor and Collinearity
diagnostics were applied.
Findings:
The findings of this study indicate that there is a significant impact of third party logistics on the
customer satisfaction in fruit and vegetable supply chain. This research suggests that cost
reduction and on time delivery has significant impact on customer satisfaction. The research
suggests that information technology is the insignificant factor that has not created great impact
on customer satisfaction in the fruit and vegetable supply chain.
Practical implications:
The research is considered quite useful for fruit and vegetable industry which is using 3PL. The
study is also useful for other related industries which are using third party logistics. This research
is likely to help in finding out multifarious benefits of using 3PL in the fruit and vegetable
industry. Academia can also benefit from this study.
