Impact of Social Media on E-COMMERCE

Abstract

Purpose of the study: E-commerce, has taken a huge impact from the availability of social media platforms over the globe anywhere and everywhere. The speed at which information flows from one point to others, comparing it with the speed of light would not be a wrong thing to say. People read, view so many items and things on the social media and their one like, or comment or a share can result in humungous number of people getting to know about a certain thing, within a span of seconds over the globe. An approximate of 70% shoppers or consumers, in order to get to know more about a product, or service, turn towards the social media platforms, according to reports prevailing. Research method: It has been exploratory research and the sampling technique has been convenient sampling. The survey method has been utilized and the questionnaire tool was used to collect data. Around 350 people were targeted. Findings of the research: It can be stated that since, there are a minimal number of researches which have analyzed the influence on the purchasing decisions taken by consumers on E-business platform due to social influence, since E-business does not have access to ample information analysis is pretty much difficult to be made. It can also be seen that a change is evident, from just focusing on buying and selling, the e-business portal is working towards building image and loyalty from the consumer's side, trying to build a connection with the consumers, making them believe that they are part of the organization rather than just customers, giving importance to the consumers is highly essential in today's business environment specially in the case of E-business where mostly things do work on the referral concept.