THE IMPACT OF BUSINESS INTELLIGENCE PROCESS ON MAKING QUALITY DECISIO

Abstract

Purpose: - The aim of this study is to find out the impact of independent variables (collection of data, integration of data & analyzing of data) along with dependent variable (Quality of decision making) in strategic decisions taken by different manufacturing Companies. This thesis is focused on weighing the importance of various variables related to Business Intelligence. Methodology: - The thesis involved use of questionnaire filled by the 76 Business users in manufacturing industries. The respondents individually belong to different age group, Different level of management, expertise and experience. The questionnaire is prepare according to 5-point Likert Scale ranges from (strongly disagree to strongly agree) and independent variables (Collection of data, integrating of data and analyzing of data) and dependent variable (quality of decision making) are included. For estimating questionnaire validity we use concept & construct validity and for reliability of the questionnaire we use Cronbach’s alpha. Findings: - According to the findings of this study & past studies it is concluded that Business Intelligence components, tools and techniques have a huge impact on Organization’s capability to make timely strategic decisions in the most competitive business market. The major variables that positively related to the company’s decision making are Collection of data & analyzing of data while Integration of data has found weak positive relation to company s decision making. Practical Implications: - The outcome of the research is point out the changes required to increase the adoption behavior of this technology in Pakistan. Now a day’s technologies & techniques made system more compatible due to accurate & current information use to know company internal strength & weaknesses.