CLEANING COMPOUND INDUSTRY POTENTIAL IN PAKISTAN FOR LAUNDRY SOAP

Abstract

In this thesis I review the econometric efforts aiming to determine the cleaning compound industry potential in Pakistan for laundry soap. Its present feasibility and scope of future. One company was taken for this study and examined against the literature available. The findings indicated that some significant importance exist for laundry industry in Pakistan as more than 90 percent of the rural population rely on soap for their laundry. The laundry soap market has few dominant players which serve the customers. It was recommended to the organization to use more innovative approach for laundry soap in terms marketing of its different types of laundry soap. The Research is conducted on empirical approach and results are analyzed on practical basis. The data is collected through interviews and surveys by the personnel involve in operations at the job and also from the consumers of laundry soap. Findings are presented in term of suggestion and recommendation for short and long term basis.