Abstract:
The intent of this research is to provide the understanding about the globalization influence the
standardization of international marketing strategies along with the cultural phenomena and
problems in account of whole gamut, specially focused on the generic strategies of the international
marketing in global workplace.
The research magnifies the issues and causes of the international marketing strategies. The study
also identifies that when and how the performance of a firm gets derail and the role of building
alternate strategies and their methods.
In the means of research instrument, the approach of research methodology is a combination of
comparative analysis and the usability of observational study in order to generate the desired
results.
This paper is carried out a research contained three parts. First part covers the generic strategies and
managerial characteristics. Second and third part seeks to measure on three key points such as
globality of industry, resources of internationalization, and globalization standardization.
