Failure is Costly: The Impact of Service Quality on Customer in Fast Food Industry: A case study of Subway

dc.contributor.author	Iqbal, Shaikh Farhan
dc.date.accessioned	2018-04-26T04:14:25Z
dc.date.available	2018-04-26T04:14:25Z
dc.date.issued	2012
dc.identifier.uri	http://hdl.handle.net/123456789/6029
dc.description	Supervised by Muhammad Mumtaz Khan	en_US
dc.description.abstract	Subway is one of the famous fast food chains around the world. Especially in Europe and America, people are very fond of Subway sandwiches. Subway is famous for its fresh and healthy vegetable sandwiches. In Pakistan, Subway is not accepted by the people as it is in Europe, USA and other part of the world. This research I have conducted to know the reasons of the failure of the Subway in Pakistan. A questionnaire is developed to analyze the customer respond in term of expectation of the customer regarding the service quality and the taste of meal of Subway restaurants and other is perception of the customer regarding the service quality, the meal taste and menu of the restaurant.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.title	Failure is Costly: The Impact of Service Quality on Customer in Fast Food Industry: A case study of Subway	en_US
dc.type	Thesis	en_US