Abstract:
With the passage of time the value of money is increasing, customers are now
become more conscious about their finances and want to invest in such place where
they can get as much return as they want therefore they want banks and other
financial firms to provide them something extra and different service. This Research
paper will help to find out the importance of providing customer superior service to
maintain customer loyalty and remain earning profits in the longer run. The Research
paper presents the outcome of the study that was done to know about the views of
users of services of Meezan bank limited and Bank Islami Pakistan limited towards
providing delightful customer services in order to make them loyal and profitable for
the company.
