CONSUMER BEHAVIOR RELATED TO LUX BRAND SOAP IN KARACHI LOCATION

Abstract

This report aims at the analyzing the Perception of Consumer about buying behavior in Lux Soap Brand in Karachi. I have an opportunity to conduct the research project as a part of my Master in Business Administration Course about the topic mentioned earlier. Consumers are varying from one place to another, income, Age, Education, Taste, preference etc. it is necessary to understand buyers needs, wants and desire. The buyer is set of complexity and emotions. Buyer behavior comes across from values, belief, and attitudes. Belief is firm thoughts that someone keeps about something in his or her mind. However, attitude is something else. Attitudes of consumer concerns with tendency, felling, preference, taste, like or unlike, favorite or un-favorite towards object. Advertisement presents the product according to the need of consumer. Advertise motivates and emotionally influence the consumer. There are several factors impacts consumer buying behavior. The buying behavior is so complex that marketing manager needs to understand the complex buyer. If marketers create unique need of targeted consumer, the need of product will be more effective. This concept is applied inside the country as well as outsides the country. Consumer belongs from different nation, have distinct every country background, culture, attitude, belief, values, living standards, priorities and buying behavior. These core values of consumer cannot be changed. If marketers create unique needs of targeted consumer, the need of product will be more effective. This concept is applied inside the country as well as outside the country. Consumer belongs from different nation, have distinct every country background, culture attitude, belief, values, living standards, and priorities. The core values of consumer cannot change. According to markets consumer has same product needs and living standard but desire for goods at low price. Market manager offers consumer standard, reliable and quality product at minimum price.