STUDY ON POTENTIAL CONSUMERS OF FAST FOOD HARDEES IN KARACH

Abstract

Actually, it is senseless question why Hardees in Pakistan. Several reasons ate that Hardees Franchise have selected Pakistan for developing franchise in Pakistan. Pakistan food industry is growing and becoming leading industry in all over the world. People wants for change in food and their wants turn into desire. The consumer demands for healthy low fat nutritious food. Another factor is that change of technology. American company tries to spread their business outside the country. Third most important factor that majority of American population is becoming aged so they are saving money for old age benefit rather than spending in early ages. Another reason is that Pakistan is open market, where anyone can enter and open fast food restaurant in Pakistan without any political involvement. People are fond of Hilal food such as beef, meat, and meat products. That’s why international companies come in Pakistan and introduced their products. Mostly urban people are readily accepting the western food because of taste, delicious, healthy, low fasts contained and most important thing is that it saves time of consumer. The Pakistani people psyche is so strange they accept that all international products are edible and quality based. It is one reason that customer are eager to purchase foreign branded without any doubt. All international brands are superior and beyond exceptional. Another reason is that Pakistan is agricultural country where all kinds of agricultural products are sown and available in Pakistan. These products are not very costly. Hardees’s fast food can get raw material easily and it will be Hilal in nature. The Government also supports the foreign industry and companies to come and open the business in Pakistan. Being very poor nation, it needs always foreign investors. This fast food franchise plays effective role in growth of Pakistan’s economy and unemployment. These are factors that Hardees have found good business growth in Pakistan and striving hard to achieve lion’s share of fast food industry of Pakistan.