CRITICAL SUCCESS FACTORS OF QUALITY MANAGEMENT IN SUPPLY CHAIN OF AUTOMOTIVE INDUSTRY OF PAKISTAN

Abstract

Today the world economy is facing worst economic slumps and jolting mainly because of great variations in consumers’ demand and it’s a dog fight going on between local and international / global players, to grab the business with even nominal profit margins For this purpose companies are heavily investing in advertisement, research and development and even in unethical practices to eat dirt to their competitors But another factor is getting stronger day by day, and this is customer awareness. Now a firm who is a global player cannot play much with psyche of customers as initially Chinese companies were doing and no doubt they earned lot of profit and market share through supplying material or products of different qualities in different regions. This trick is not that much workable as it was, now customers are aware that which company is selling what in European region and what in Asian region, because of globalization and advancement of technology i.e. internet and electronic media. As I mentioned above, every firm is fighting for small piece of meat (profit) then what makes them different from each other? The answer is very complex but following is the crux of long answer and this will be unfolded in my this case study “Create competitive advantage and achieve business success” Competitive advantages can be achieved through offering quality products at reasonable prices. The research design is based on methodology of case study design and done through gathering data from two different companies of automotive industry of Pakistan. One of them is a pure local company and the other one is multinational giant in automotive industry Finally, this case study proposed a solution for Pakistan’s Automotive Industry that Quality products / services can only be ensured through quality suppliers with ease, including all logistics on reasonable prices, from suppliers to transformation (if required) and then delivery to customers. So in this study, our focus is to highlight the critical success factors of quality management within supply chain management this will help in achieving business excellence.