Abstract:
There are a number of companies who adopt the strategy of Merging with other companies
so that they can lower down the market competition in a manner that they can unlock the
market potential in a better way. There are a number of advantages of M&A activity in
Pakistan as well as, for the banking and financial industry it is regarded as a wild card
option when banks need to maintain their liquidity position. From financial industry to fast
moving consumer good industry most of the bigger and smaller companies become the part
of this strategic move in order to ensure their presence better than ever before.These
survival strategies mostly include joining hands with other competitors to minimize the effect of
losses that is therefore, they got (Merged). On the other hand, companies buy out their peer
competitors this stray is termed as (Acquisition). Turing the pages of history would reveal the
fact that at times when growth becomes stagnant and in order to cope up with the market and to
make their name alive in the business world companies often adopt these kinds of strategies
