Abstract:
There was hardly any pharmaceutical company at the time of birth of Pakistan; today the large
numbers of national companies are manufacturing medicines including few multinational
companies. This research was earned out to find out that in this highly competitive market,
whether new product development is the source of growth and profitability for the companies.
The research puts an emphasis on the new product development procedure followed by national
pharmaceutical of Pakistan as it is one of the most important and critical industry of Pakistan.
The rationale of the research is to find out that do the pharmaceutical companies properly follow
the new product development procedures under the international guidelines, is the new product
development is contributing in bringing the low price medicine in the market and what are the
hurdles in the way of new product development.
New product development in national pharmaceutical companies is an Exploratory Research.
Convenient and Judgmental sampling procedures have been used to select the sample units for
this study. The sample size for the exercise is 50. Survey and in-depth interviews have been
conducted to gather primary data for this study. The data gathered through research is analyzed
by the use of mathematical tools such as percentages and graphs..
From the entire research it has been proved that from this extensive new product development in
the national pharmaceutical companies, medicines are available in market in quite reasonable
rates as compared to the expensive medicines of multinational companies. Although there are
some areas in the process of new product development which need some improvement but
overall national pharmaceutical companies are doing good job. It is the fact that they need great
support from the government and Ministry of health.
