STUDY ON EFFECTIVELY USAGE OF DAIRY MILK CHOCOLATE IN DIFFERENT OCCASION IN KARACHI

Abstract

This report aims at the analyzing the Perception of people about effectively usage of Dairy Milk Chocolate in different occasion in Karachi.”. I have an opportunity to conduct the research project as a part of my Master in Business Administration Course about the topic mentioned earlier. Cadbury Dairy milk Chocolate is one of innovative and unique brand of Cadbury. Cadbury manufactures distinct variety of product, which are often liked to use in several occasion. Occasion is a happiest moment that People always celebrate with Families, relatives, friends, society and others. The occasions are several types in our country Pakistan. Occasion may be religious festival, Social Events, Business Events, celebration of Success, expression of conquer, birthday, wedding, marriage Anniversary and other occasions. Different people celebrate any occasion with distinct way. Some are celebrating simply, some makes the occasion typical with the exaggeration items but some makes the occasion especial. The especial Occasion may have fun with Chocolates, Sweets and cakes. Without Chocolate any occasion becomes dull and ineffective. Here Cadbury Dairy Milk Chocolates are especially prepared for the purpose of Occasion. Cadbury Dairy Milk understands that occasions come rarely in consumer’s life. Therefore Cadbury’s Dairy Milk Chocolate especial Occasion team prepares Cadbury gift according to occasion. After identifying the problems, I have used primary techniques that in actually what will be affected for my research on “Study on effectively usage of Dairy Milk Chocolate in different occasion in Karachi.”