Abstract:
Investment has always added value to the economy, be it in any sector. However, with time there
has been a growing trend of investment in certain specific areas reflecting the growing interest of
investors in that sector.
Mutual Fund industry is a growing industry, where considerable preference in investment is seen
over the last few years. Although, it started off way back in 1960’s but the governmental
reluctance in the form of strict regulations for this industry was an impediment in growth of the
industry. However, in late 90’s, Government encouraged private sector investment in this
industry thereby increasing the scale and pace of growth in this area of economy.
Mutual Funds are an institution that manages people’s investment thereby fulfilling their
objectives and also increasing economic value of the country. The trend of growing investment
in this sector rather than keeping money idle is sign of approach of efficient management of
money.
The issue that needs consideration is need of looking into the reason of people investment in this
industry. Not only this but also exploring different areas that investors look for when making
investment in Mutual Funds, besides achievement of their objectives.
