CORPORATE SOCIAL RESPONSIBILITY & ITS AFFECT ON BRAND IMAGE

Abstract

The following thesis discusses the affect of Corporate Social Responsibility on Company’s brand image” The conclusion of all the findings is pointing towards the positive effect of corporate social responsibility on brand image. Good C.S.R activity affects positively not only the brand image in consumer’s mind and also strengthens the braird recall and company recognition. The companies working in third world countries should have some responsibility towards development of the society. For Example Bill gates, the world richest person had promised to spent 30% of his reserves in rehabilitation and development of Africa, giving them a reason to live and educate them in a manner that they become the part of society.