Abstract:
The following thesis discusses the affect of Corporate Social Responsibility on Company’s brand
image”
The conclusion of all the findings is pointing towards the positive effect of corporate social
responsibility on brand image.
Good C.S.R activity affects positively not only the brand image in consumer’s mind and also
strengthens the braird recall and company recognition. The companies working in third world
countries should have some responsibility towards development of the society. For Example Bill
gates, the world richest person had promised to spent 30% of his reserves in rehabilitation and
development of Africa, giving them a reason to live and educate them in a manner that they
become the part of society.
