Abstract:
This research study examines the influence of marketing strategies for Pond’s Age
Miracle (an Anti-Aging cream). Moreover, the detailed analysis of Pakistan’s industry
has been performed to portray the successful marketing strategies for Pond’s Age
Miracle. It also endeavors to find out the reasonable impact of the perception on the
adapted marketing strategies of the anti-aging cream; Pond’s Age Miracle.
Unilever- the 3'd giant consumer goods corporation holds a very prominent position
globally in personal care, food care and home care brands. Unilever has added a new
age defying cream in its personal care portfolio under the strong brand recognition of
Ponds ’ with the title “Pond’s Age Miracle ”.
Initially this Pond’s Age Miracle cream gains the market acceptance and through its
strong marketing impact and claim “you can feel the better change in your skin
because it ’ll remove all the dark spots and wrinkles from your face in just seven days ”
made women eager to buy the product. Its advanced formula of advance CLA
nourishes the dead skin cells of face and AHA (Alpha-Hydroxy Acid) helps in
improving the moisture level of the skin and contributes towards age defying factor.
This research study will provide in-depth information about marketing strategies of
Pond’s Age Miracle cream and such factors that will lead this brand to success.
