Abstract:
The following thesis discusses the Marketing Strategies of Facebook in de-motivating and
changing the behavior of smoking, the research study is undertaken for a social purpose that is
“We cannot stop people from smoking; particularly teenagers but at least we can even flag the
change in them. Through the power and reach of social Media we can even try to change the
behavior of people who are used to it. If a small name transformed into an elite class brand from
a house of 100 yards can shoot up the sales of 1 million a month, than why can’t we change
behavior of smokers?
In order to change the thought process of local public especially the youth, we can launch
celebrity pages in which top models like: Asher Husain the ‘Hamsafar’ Charm and many other
models were included to change the behavioral pattern. According to Dr. Roohvi the mind
Sciences professor behavior is not easy to change it is the toughest task to scan the mind and then
act according to its pattern of understanding. Particularly, in the case of smoking and addicts;
People, have reached on the state of mind where it is impossible for them to reduce a single
cigarette.
