Am I a Marketer or a salesperson? Lost in confusion

Abstract

In the last two decades we have seen a sharp increase in educational sector and big organizations coming to Pakistan to invest. Regardless of the rise in business institutions and the Business industry growing as a whole in Pakistan, there are still some sectors that are struggling to make their own identity, to make their own mark. Even though the fruit of the structure of many organization has already ripen yet many departments and many students are struggling to find their own identity their own marks The idea of this paper is to identify the confusion in the marketing graduates and in the big names of industry.