Abstract:
In the last two decades we have seen a sharp increase in educational sector and big
organizations coming to Pakistan to invest. Regardless of the rise in business institutions
and the Business industry growing as a whole in Pakistan, there are still some sectors that
are struggling to make their own identity, to make their own mark. Even though the fruit
of the structure of many organization has already ripen yet many departments and many
students are struggling to find their own identity their own marks
The idea of this paper is to identify the confusion in the marketing graduates and in the
big names of industry.
