CONTRIBUTION OF MNCS IN PROVIDING HEALTHY MILK TO ITS VALUED CUSTOMERS

Abstract

This research is related to the dairy sector and its growth in Pakistan and what factors create the impact on the growth of the milk production. I highlight the importance of livestock and how they contribute to decrease the unemployment rate in Pakistan. Livestock is the precious asset for us we must look after the animals because they give us milk, food (beef) and leather. According to the herd size of animals Pakistan is not producing milk as it can produce; I also compare the developed and developing countries in the sense of milk productivity and which kind of environment we provide to the animals so that the productivity rate will increase in Pakistan I also highlight the role of MNCs in the contribution of providing healthy milk to consumers, history of UHT milk and I also define that what packaged milk is.Also describe the Top milk producing countries and the local contribution of milk in Pakistan province wise. History of nestle and the milk collection system from farmers also discuss in the research paper.