EFFECT OF ADVERTISEMENT ON CONSUMPTION PATTERN OF YOUNGSTERS

Abstract

Purpose: The aim of the research paper is to analyze the effect of advertisement on the consumption pattern of the youngsters, and the attitude of the youngsters towards advertisement and their demand for the particular products. Research design: This research paper has been based on the primary and secondary data collection. Its include literature review, detail interviews with the parents and questionnaire have been filled by targeted audiences. Research is carried out a survey of youngsters from the age group of 13 to 24. Findings: The popularity of the advertised product is far more than, no advertised or less advertised products. The demand for the advertised product is highly influenced the children. Conclusion: Everything through education to career building to buying shampoo or a mobile, one has to rely on advertisements. Nothing can be achieved without advertisements. There are the ones that tell us what shampoo to use, which cookies to eat, what brand to wear etc. Today numbers of money are spent in preparing three minutes of an advertisement. For a successful business, advertising play an important role. Advertising creates awareness in people. Advertising can be used to generate brand awareness in common public and to make business more popular within the circle of potential buyers. In short, advertising does not only provide an appropriate awareness of brands but a nice introduction of companies as well. Attractive advertisement increases the demands of public which directly get better sales of the brand.