Abstract:
Due to rise in usage of digital media companies are now capitalizing this medium to sell
their products and get near to their customers. This research topic “Impact of Social Media on
Brand Awareness Among University Students In Pakistan” will help in identifying whether
social media creates brand awareness or not. Further this topic also aims to provide solutions and
recommendation for companies who can use to boost their revenues.
After a brief introduction of these social networking mediums and their types, the survey
which has been conducted will be discussed that what the perception of people about it is.
Benefits and problems of these social networking mediums along with their application
will be discussed with recommendations to tap new markets. In the end, a final conclusion will
be given on the basis of literature review and data analysis and suggestions will be made
