FACTORS AFFECTING IMPULSE BUYING IN PEOPLE

dc.contributor.author	Bukhari, Syeda Amber Reg # 10592
dc.date.accessioned	2018-04-02T04:29:06Z
dc.date.available	2018-04-02T04:29:06Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/5771
dc.description	Supervised by Muhammad Zeeshan Ali	en_US
dc.description.abstract	Purpose: The purpose of this research is to find out the reasons why impulse buying occurs, how it can be encouraged and taken advantage of. Method: This is a descriptive study in which questionnaires were presented to 100 people and their responses were analyzed to identify the factors affecting impulse buying. This study was conducted in the metropolitan city of Pakistan, Karachi. Result: Impulse buying is unplanned, on the spot purchase, triggered by stimulus. Stimulus can be both internal and external. Internal factors can be personality characteristics white external are environmental. Companies can design effective promotional activities to induce impulsivity in people. Superstores can work on the product display and instore advertisements.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.subject	Impulse Buying, Impulsivity, environmental factors, Promotional Activities, Personality Characteristics.	en_US
dc.title	FACTORS AFFECTING IMPULSE BUYING IN PEOPLE	en_US
dc.type	Thesis	en_US